Pitti Immagine Bimbo
New ideas and special projects
Pitti Immagine Bimbo, the world’s most important fashion trade fair featuring clothing and… for children and teens will be held from 24 to 26 June 2010 at the Fortezza da Basso in Florence. The only event anywhere that presents a complete overview of children’s fashions is more contemporary than ever, featuring not only different looks – from the sportswear at SportGeneration to the classic-elegance of the big names at Pitti Bimbo, from the creativity of the independent brands at New View and EcoEthic to the street couture at SuperStreet – but also design items and textiles for the little ones, up through the avant-garde collections at Apartment and the latest accessories in the Pop Up Stores.
Amongst the new features and special projects – there will be 99 new names and returns at this edition – we should mention the children’s fashion debut of the prestigious Fendi brand, the absolute preview of the Hackett London kids line, the launch of the new Hitch-Hiker project from Monnalisa, the return of brands such as Patrizia Pepe, B Lav, 7Teen and Brooksfield Junior, plus the new entries of children’s collections from names like Re-Hash, Daniel Cremieux, Pineider, Ash, Naturino and Manila Grace.
The fundamental role of buyers at Pitti Bimbo
Pitti Bimbo is an unmissable event for top Italian and international buyers. They are the ones who dictate the commercial success of the event and certify the quality of the proposals, the capacity for ongoing renewal, the clarity of the displays and attentive segmentation, the commitment to discovering new brands and young new talents.
To mention some names:
From Italy we have Pupi Solari, Giò Moretti, La Rinascente di Milano, Tessabit and Baby Leam; from the United Kingdom, Harrods and Selfridges; from France Le Bon Marché and Galeries Lafayette; from Germany August Pfueller and Barbara Freres; from the USA Barney's, Begdorf Goodman, Saks and Neiman Marcus; from Russia Bosco dei Ciliegi, Podium and Tsum; from Spain El Corte Inglés; from Japan Isetan, Takashimaya and United Arrows; from Arab countries Al Garawi, Lollypop and Villamoda; from Hong Kong, Horn's Limited... and many, many more, including new markets like Brazil, Ukraine and Turkey.
Numbers and New Names
Brands / Exhibitors
531 brands / collections at this edition
206 brands are from abroad (39% of the total)
438 firms participating
Area
47.000 square meters
Sections
The 8 stages along the route that take you through the world of children’s fashions: Pitti Bimbo, Sport Generation, New View, Kids’ Design, SuperStreet, EcoEthic, Apartment, Pop Up Stores
Buyer / visitors
6,900 buyers attended the last winter edition out of which 2,500 (36% of the total) were from abroad main foreign reference markets: Spain, Germany, France, Russia, Holland, Greece, Great Britain, Belgium, Japan, United States, Switzerland and Portugal
